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Open Soon: Shopping Mall Roro Love Jewelry Diamond Store in Guangzhou

The project is located in a large shopping mall in Guangzhou. Roro Love, a sub-brand of Shining House, is a high-end jewelry private customization brand that integrates temperature and emotion design and collection of extreme isolated products, and is committed to providing unique image solutions of jewelry aesthetics. Based on the brand concept and relatively private business model, the designer sets the sunken booth area for communicating with people as the central area, and the jewelry display is presented by the integrated wall display cases around the center. Instead of the previous large-area stacked display cases, the designer controls the proportion of jewelry display in each unit, so that each jewelry has a relatively clean display background. With the overall zigzag moving line, through the turning of the moving line and the conversion of light and dark, the sense of space and mystery are enriched, so as to create a "treasure hunting" space with rhythm fluctuations.

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The overall light gray tone is the only exquisite acrylic LOGO is the place to enjoy the light, falling on the stone grain paint and curved wall is simple but mysterious, the designer moved the original door inward, leaving a place for guests to stop, to retreat into, while reducing the buffer outside and inside. On the 2.8-meter-high gray door, the designer left a slender gap in the door, allowing the corner of the display case to seep through the gap, and looking along the light can glimpse the corner of the display case, so that guests stop and arouse curiosity.

The designer compares the entrance porch to the passage as a prelude, paving the way for entering the main space. The wall extends from the entrance door to the interior, creating a strong sense of passage with the cooperation of the double-height display cabinet.

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